How to Start a Car Magazine
The magazine world is saturated with publications. However there is always room for one more. The industry is very challenging and competitive. As an investor you will face multiple challenges in distribution, attracting readership and quality publications. There is a challenge of keeping ethical, journalistic integrity and type of publication depends on your media of choice. You could focus on print or build an online publication. Why Magazines The question is why invest in a magazine. The answer is simple because people are attracted to quality content and visually appealing print. The business is lucrative however very few survive their first year. Challenges Facing Print Magazine The challenges facing print magazines are finding distribution channels and partner retailers. Distributors pay based on actual sales not the number of magazines stocked on shelves. An independent magazine would have low circulation in the early days so it is difficulty attracting advertisem