How to Run a Successful Tire Shop

The ability to run a successful tire shop depends on your knowledge of the business. You need a credible source of quality new/used tires and provide good customer service.
Running an all inclusive store that caters to most tire requirements is very advantageous over your competition. Tire sales is based on trust, dependability and providing a valuable experience. The customer main purpose is to buy cost effective tires at a reasonable price.
Things you need
Things you need to run a successful store includes good location, parking space and quality products. Others are startup funding, knowledge of the business, city permits and equipment. More include a viable source for supplies, equipment. You need adequate training and an advertisement strategy.
tires
What you need to run a Successful Tire Store
  • good location
  • parking space
  • quality products
  • startup funding
  • knowledge of the business
  •  city permits
  • Equipment
  • viable source for supplies
  • equipment
  • adequate training
  • advertisement strategy
Learn the Trade
It is important you acquire the proper training to succeed. You can learn through a technical institution or vocational training center. Other ways are through apprentice programs or work experience. You can acquire a commercial certificate and join an association.
Write a Business Plan
If you don’t already have a tire store you can start by writing a business plan. The business plan should include sales projection, expenses and initial investment. The next step is to carry out a survey and feasibility study.
It is important to evaluate your competition prices and products. Find out popular tires in your locality and prices. To succeed you need exemplary customer service and competitive prices. Differentiate your store by providing added service that complements your work.
Customer Service
The way you showcase your company is important in the tire selling business. You need to present an image of dependability, professionalism and quality. Always approach a customer with a smile and offer assistance.
Determine the customer’s needs by examining the condition of the tire. This will provide an insight on the nature of the customer’s maintenance history or driving pattern. Old worn tires indicate low maintenance on the part of the customer.
Worn tire might suggest aggressive driving or long distance travel. Things to look out for are size of tire, type, age and alignment. Find out the type of distance they travel, road and the durability of the present tires.
The main focus is to understand their needs based on information you receive. You can now show features, benefits and price of the tire you want to sell. The price should include cost of tire, mounting, balancing, valve stem. Then close the deal.
How to Improve Customer Loyalty
To improve customer loyalty you should be accessible. Provide quality information and build a trust relationship. The store should get involve with community activities, keep in touch with customers and provide timely service.
Improve Customer Loyalty
  • be accessible
  • provide quality information
  • build a trust relationship
  • get involve with community activities
  • keep in touch with customers
  • provide timely service
Licensing
There is some local government or state registration guiding the enterprise. In some countries membership of an association is mandatory.
Education to acquire involves tire valuation, mounting, inspection selection and repairs. Register your business as an enterprise and get tax identification number.
Supplies
The source of your supplies can make or break the business. Find supplies with track record of dependability and quality. They should offer a full range of products with guarantee.
They should meet your supply needs for products, equipment on regular bases. A good supplier should have onsite mobile delivery services.
To find suppliers use online resources, yellow pages or directories. If possible visit their store to ascertain their credibility. Find out where your competition gets their supplies and focus on popular products. Purchase tires from authorized distributors or directly from manufacturers.
Types of Supplies
The types of supplies you need depend on the services you offer. Common supplies are lubricants, sensors, patches. Others include solvents, chemicals, tires, valves, wheel weights.
Tire Store Supplies
  • lubricants
  • sensors
  • patches
  • solvents
  • chemicals
  • tires
  • valves
  • wheel weights
Type of Equipment
You store should be a one bay tire repair garage. Basic equipment is for diagnosis, repairs and servicing.
Equipment you need is impact wrenches, tire stands, 2 stage air compressors. Other tools are activation tool, buffers, drills and floor jacks. Purchase a tire balancing machine, air pump.
Equipment
  • impact wrenches
  • tire stands
  • 2 stage air compressors
  • activation tool
  • buffers
  • drills
  • floor jacks
  • tire balancing machine
  • air pump
Location
The location you choose should be in a commercial area. Provide a good customer experience by creating a comfortable ambiance. The store should have appropriate equipment and utilities.
The ability to provide a comprehensive package at a fair price would bring return customers. A strategic location is within the premises of a gas/petrol station. The store should have customer lounge, storage space, administrative office and showroom.
Manage Inventory
You need to put in place a system to track your inventory. Manage payments, sales, chargeable and other facilities. Calculate your income and expenditure, maintenance cost and liabilities.
Build a Website
Every small business needs a website to reach more customers. You can build one by hiring a web designer.
The site should provide detailed information on your services and prices. Include a contact address, phone number and location. Target your immediate demography for best results.
Ways to Increase Sales
To sell more tires than usual offer your customers financial options. You need to follow up on their visit and make your business newsworthy.
Try to empower your sales persons and perform regular safety inspections. Don’t forget to get your business online, promote a broad selection while providing good customer experience.
Make sure you regularly advertise, use discount sets and sales. Your tires should be consciously displayed to showcase the variety. Finally once you get people in your store sell the visit.
How to Increase Sales
  • offer your customers financial options
  • follow up on their visit
  • make your business newsworthy
  • empower your sales persons
  • perform regular safety inspections
  • get your business online
  • promote a broad selection goods
  • provide good customer experience
  • advertise
  • use discount sets
  • consciously displayed goods
  • showcase the variety
  • sell the visit
Marketing
To reach customers use a combination of print, web and electronic formats. Other familiar methods include word of mouth, distribution of flyers and posters. It is important differentiating your store such as adding a tire pressure monitoring service. Use referrals and offer repeat customer’s discounts.
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